100%
Faster release cycles
5 Locales
supported across content streams
$100K
Saved in translation costs
About Moustache Bikes
Moustache Bikes is a French company with around 200 employees, including factory staff. The company offers about 15 bike models and produces around 50,000 bikes per year. Moustache sells bikes in 25 countries through a network of more than 1,000 independent bike shops.
The Challenge
Content was managed across multiple systems and handled by different teams. The B2C website was built on WordPress. The B2B portal was built on Symfony PHP. Content types included blog articles, FAQs, product stories, and reseller training pages. All of this was managed in five languages.
Three content managers worked independently, each responsible for different areas. This created content silos. Translation was handled manually. Updates often required copying and pasting text between platforms, which introduced errors. Publishing new content could take weeks, and editors had to wait on developers for even small changes.
Why Strapi
One platform for all content
Strapi became the single back office for all content operations. It powered both the B2C and B2B websites using REST APIs and webhooks. All content was centralized in one place.
To support their multilingual needs, the team built a custom translation plugin in just a few days. It allowed them to translate content on the fly, removing the need for copy-pasting across platforms and drastically reducing publishing delays.
Before Strapi, delivering translated content could take several weeks. With the plugin, publishing takes just a few seconds. This represents an improvement of more than 100 times in terms of content delivery speed. It also saved the company thousands in translation service costs.
Better workflows for editors and developers
After moving to Strapi, content teams could publish at their own pace. Developers no longer needed to assist with updates and could focus on feature development. Strapi also provided dynamic zones, reusable content blocks and enabled draft and preview functionality on the front end.
"Our product launches are way faster and cleaner. The marketing team pushes content at their own pace. And developers are able to actually focus on building high value features now and not just moving pixels.>Our product launches are way faster and cleaner. The marketing team pushes content at their own pace. And developers are able to actually focus on building high value features now and not just moving pixels."
Anthony Millot, Head of Digital Products, Moustache Bikes
Zero Ops with Strapi Cloud
After migrating to Strapi Cloud in December 2024, the team moved off its self‑hosted VPS in a single afternoon. The DNS cut‑over was invisible to users, and every release has run on Cloud since. With Cloud now patching servers, sizing Postgres, and handling backups, the team no longer spends time on ops. Live logs and rollout status in the deployment panel provide the traceability needed to keep releases safe and fast.
“We migrated from our self-hosted VPS in a single afternoon. DNS cut-over was seamless, and we’ve been running every release on Cloud ever since.”
Paul Tisserant, Full-stack Developer, Moustache Bikes
Implementation Overview
- CMS: Strapi
- Front ends: WordPress (B2C) and Symfony PHP (B2B)
- Integration: REST APIs and Webhooks
- Plugin: Custom translation plugin for real-time multilingual content
- Hosting: Strapi Cloud
Results at a Glance
| Metric | Outcome |
|---|---|
| Lead times | Reduced from weeks to seconds |
| Translation | Automated with a custom-built plugin |
| Editor workflow | Publishing without developer support |
| Developer focus | Freed from content-related requests |
| Content reuse | Enabled through reusable blocks and preview |
What’s Next
The team is continuing to expand how they use Strapi. Plans include:
- Replacing the current B2C WordPress front end with a simpler setup
- Integrating product pages and training content into Strapi
- Centralizing FAQs
- Unifying all content management into one system
Strapi is helping Moustache Bikes move faster and deliver better content across platforms without adding complexity.
