Moustache Bikes replaced WordPress with Strapi and made publishing 100x faster

Moustache Bikes, a French e-bike brand, needed to simplify how content was managed across different teams and platforms. They were using separate systems for B2C and B2B content, each with its own processes and pain points. By replacing WordPress and moving to Strapi as a single back office, they accelerated publishing, reduced errors, and gave editors more control.