How Yatra scaled to 10M users and 4X faster campaigns with Strapi

When one of India’s largest travel platforms needed to modernize its digital infrastructure, it was not just about choosing a CMS. It was about performance, scalability, and giving content teams the ability to move independently. With Strapi, Yatra rebuilt its hotel booking experience, automated content workflows, and enabled the marketing team to launch targeted campaigns without waiting on developers.

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