It’s 2025, and Strapi continues to be the go-to headless CMS for businesses and developers looking to create scalable digital experiences. From eCommerce giants to tech startups, Strapi's flexibility and developer-friendly architecture have transformed the way organizations manage and deliver content across platforms.

These organizations did more than simply build a CMS; they used Strapi to make their customers satisfied and improve user retention with great outcomes. For example, Finary created a fintech platform that handles complex financial relationships. Tesco scaled its product catalog across multiple regions. L'Équipe delivered multimedia content to millions during peak traffic. Each solved problems that would break traditional CMSs.

Strapi case studies in brief:

• Finary automated SEO page creation, which led to a 100x increase in organic traffic.
• Smartshore Ability managed over 900,000 articles with ease and integrated Strapi with seven services.
• AE Studio launched a nonprofit marketplace in under two months, leveraging Strapi’s fast content management capabilities.
• Tesco streamlined communication across 24 channels, reducing development time by 50%.
• L'Équipe created a dynamic AMP story format for its 20th anniversary, enabling fast, engaging content creation.

1. How Finary Built a Scalable Fintech Platform Using Strapi's Automated SEO Pages

Finary is a personal finance platform that helps users track and manage their wealth across various investment accounts. Finary faced the dilemma of scaling their SEO efforts to drive organic traffic. The team needed a solution that allowed them to publish helpful content pages at scale while maintaining a UX-friendly infrastructure.

As a small team, they sought automation to ease the burden on their developers and accelerate content production without compromising quality. However, their existing tech stack used traditional CMS tools that didn’t offer them the modern functionality to scale and meet the rising user demands.

Automating SEO Page Creation

To tackle these challenges, Finary turned to Strapi. By using Strapi’s headless CMS, they automated over 80% of their SEO page creation process, allowing their content team to focus on writing without needing developer assistance. Strapi’s flexibility and powerful customization options enabled Finary to display real-time data, such as crypto prices, on their pages. This feature was crucial for improving the user experience and offering valuable, up-to-date content to their target audience.

Strapi’s compatibility with their existing tech stack, including Next.js for the front end, further streamlined their workflow. The team adopted Strapi’s features like Dynamic Zones, Internationalization, Draft & Publish, and REST & GraphQL APIs, which enabled them to create pages on scales such as the Bitcoin page and the Asset Management page.

The result? Finary experienced a 100x increase in organic traffic, reaching 70,000 unique sessions per month, and 75% of their traffic now comes from organic search efforts that rely on Strapi. More importantly, this traffic is turning into revenue as their conversion rate on SEO pages also grew by 62%.

2. How Smartshore Built a High-Performance Research Platform with Strapi

Smartshore Ability is an international web agency specializing in developing complex products, DevOps, and providing Strapi-based solutions for clients. Smartshore’s team was tasked with modernizing the website for Reformatorisch Dagblad, the largest Christian newspaper in the Netherlands.

The newspaper’s old site, built on Polopoly, was stable but lacked the flexibility needed to handle the target of producing one million articles. The new system needed to be scalable, flexible, and easily integrated with a variety of services used by the editorial and tech teams. The management had plans to expand to other channels, such as mobile apps. Therefore, it was necessary to have a future-proof headless CMS that could manage content seamlessly across platforms.

Additionally, Smartshore Ability had to ensure that the integration of multiple services, such as publishing systems, news suppliers, analytics platforms, and subscriber paywall systems, was efficient. The team needed a CMS that could handle complex workflows while offering easy access to content for external parties, such as mobile app developers.

Streamlining Content Management

Smartshore Ability chose Strapi for its flexibility, ease of use, and open-source nature. Strapi allowed the team to manage over 900,000 articles and integrate with seven services, including publishing systems, Elasticsearch for search, and news suppliers. Strapi became the central hub for content, ensuring smooth workflows for both the editorial team and mobile app developers.

Strapi's integration automated article uploads, simplifying content transfer from the old archive system. Editors could format, tag, and publish articles directly through Strapi’s intuitive admin panel. The team also used Strapi's Media Library and Draft & Publish features for efficient content management.

Strapi proved to be stable and reliable by handling over one million monthly visitors and daily article uploads. The flexible API enabled seamless integration with two native mobile apps. The solution provided the editorial team with the autonomy to create and manage content independently, thereby improving efficiency and user experience.

By adopting Strapi, Smartshore Ability streamlined content management and ensured the Reformatorisch Dagblad's website was future-ready and supported growth and new features like mobile apps and the latest integrations.

3. How Tesco Scaled Retail and eCommerce with Strapi

Tesco, a multinational grocery and general merchandise retailer, faced challenges with its internal communication systems. Previously, the company had separate portals for each of its regions. This infrastructure led to inefficiencies and inconsistent communication throughout the business.

Account managers, business teams, and communication teams were relying on multiple portals, creating confusion and inefficiencies in accessing and sharing important information. With over 350,000 employees and operations across several countries, Tesco needed a unified, scalable solution to streamline internal communication and ensure a single source of truth.

Building a Flexible, Multi-Tenant CMS

Tesco chose Strapi as the backbone of its new multi-channel employee portal. After testing several headless CMS options, Tesco decided to go for Strapi due to its flexibility, customization capabilities, and open-source nature. Strapi enabled the company to build a unified portal that could deliver content to 24 different channels, including a communications portal, a benefits portal, and a One Stop Shop application.

Strapi’s flexibility allowed Tesco to customize the system to meet specific business needs. The team implemented virtual multi-tenancy, allowing different regions and departments to have their own dedicated content management environments. Moreover, Tesco used Strapi's role-based access control (RBAC) to ensure that only authorized users could access specific content based on their roles within the company.

The tech stack for this project included TypeScript, Redis for caching, PostgreSQL for the database, and Microsoft Azure with Kubernetes for hosting and scaling. This combination created a customizable, scalable, and secure platform to meet Tesco's needs.

With Strapi, Tesco’s communications team could quickly publish and distribute content across 24 channels to ensure consistency and security. The headless CMS platform reduced release cycles by nearly 50%, enabling faster, more efficient content delivery. Strapi also offered high customization, including open-source plugins like a Comments plugin for custom approval flows and a navigation plugin for virtual multi-tenancy.

Security was a top priority, and Strapi’s Enterprise Edition helped Tesco meet security standards like Single Sign-On (SSO), custom roles, and audit logs. These features ensured restricted access to sensitive data, minimized security risks, and helped to adhere to GDPR compliance.

Thanks to Strapi, Tesco completed the project in just three months, with custom plugins developed in under a week. The system now supports over 1 million monthly visitors and serves content to more than 80 admin panel users.

4. How AE Studio Built Custom Project Management with Strapi

AE Studio is a digital product development agency specializing in building custom software, marketplaces, and scalable solutions using modern technologies. Prosperity Digital Marketplace and United Way of Western Connecticut were clients of AE Studio that needed a solution that could help them quickly match individuals and families with relevant offers. This type of solution needed robust content management and precise access control for different user types. For this purpose, AE Studio was tasked with developing Prosperi-Key, a digital marketplace that connects people living paycheck to paycheck with resources like childcare, discounts, and career support.

The marketplace had to manage complex content structures, including regional subsets for offers, and support multiple user types: admins, partners, and end-users. AE Studio required a headless CMS that could be customized to meet the platform’s unique needs and scale as the project grew.

Developing Prosperi-Key

AE Studio chose Strapi for its flexibility, ease of customization, and ability to handle complex content structures. Strapi's open-source nature allowed the team to meet tight deadlines while ensuring the platform could adapt to future needs. Strapi’s ability to manage custom roles, define access permissions, and customize content types was key to the decision.

The tech stack included Next.js on the front end, Strapi with MongoDB on the back end, and Heroku for hosting. Next.js provided security and flexibility, while MongoDB’s geospatial query capabilities were essential for location-based offers.

The team at AE Studio used Strapi’s relationship fields to link content types with admin users, enabling content to be rendered conditionally for different roles. The platform’s multi-tenant structure allowed different nonprofits and United Way hubs to manage content with limited access, based on their roles.

Strapi enabled AE Studio to launch Prosperi-Key in just six weeks, meeting the deadline for a fully functional MVP. The platform supports 500+ concurrent users and includes four custom roles for admin users, providing precise control over who can add, edit, and publish content. Strapi’s Enterprise Edition (Bronze tier) allowed the team to implement custom roles for free, fitting the nonprofit’s budget.

With Strapi, AE Studio built a scalable platform capable of supporting up to 100,000 users in the first year. The flexible CMS architecture and strong performance ensure the platform is ready for future growth. Strapi’s ease of use and customization capabilities were essential to the project's success within a tight timeframe.

5. How L'Équipe Scaled Sports Media Content with Strapi

L'Équipe is a leading French sports media company known for its comprehensive coverage of sports news, events, and analysis. To celebrate the company’s 20th anniversary, the L'Équipe team set out to improve the mobile web experience for its user base. They chose the AMP story format for its fast-loading, immersive design optimized for mobile browsing. The first story showcased two decades of sports-related content, marking a key milestone in the site’s history.

However, the L'Équipe team faced challenges in giving product owners the flexibility and autonomy to create new formats and configurations. They needed a simple, efficient tool that would reduce reliance on developers to make content creation faster and more streamlined.

Empowering Content Creation

After evaluating several headless CMS options, L'Équipe selected Strapi for its flexibility, active community, and open-source nature. Their developers integrated Strapi via a microservice in their architecture. The team used Vue.js for the front end and PHP/Symfony for the backend, with Strapi serving as the content hub.

Strapi enabled L'Équipe to create dynamic, easily manageable tools for product owners to reduce the time required to develop new formats. What once took weeks now took only a few days, thanks to customizable tools for content creators. Strapi’s dynamic nature eliminated the need for multiple deployments, as static configurations could now be adjusted in real time.

Strapi's flexibility and speed significantly reduced development time. The transition to dynamic configurations simplified workflows and gave product owners more control over content creation. The success of the AMP story format for L'Équipe's 20th anniversary shows how Strapi helps media companies innovate and enhance digital storytelling.

Strapi in Action: Transforming Content Management Across Industries

These five Strapi case studies showcase Strapi’s ability to solve unique challenges across industries. From Finary’s SEO automation to Smartshore Ability’s content management for Reformatorisch Dagblad, Strapi’s flexibility and scalability have driven efficiency.

AE Studio quickly launched a nonprofit marketplace with Strapi, while Tesco improved internal communication across 24 channels. L'Équipe’s 20th anniversary AMP story format highlights Strapi’s role in dynamic, fast-paced content creation.

In each case, Strapi has helped teams streamline workflows, enhance user experiences, and accelerate development, proving its value as a transformative CMS for modern content management. Explore Strapi today to elevate your content strategy.

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